Solution · Rate Parity and Distribution Control

Review rate differences across your channels, with evidence

Hotels give rates to agencies and sales channels; guests compare the hotel on several websites. When a channel shows an offer below the hotel’s own rate, the question is simple and the answer is not: is the difference real, where did it come from, and who needs to hear about it?

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“I saw the same room cheaper on another website than on yours.”

Sample guest message

How can a rate difference appear?

Illustrative

HotelOfficial rate on its own websiteTRY 4,200
AgencyNet rate, given on a “do not publish” basis
Sales channelThe rate is published on a channelTRY 3,864
GuestSees the same room and night at a lower price−8%

A difference doesn’t always come from an agency; the cause becomes clear during the review.

Problem

Spotting a difference is easy. Proving its cause is not

When a revenue manager spots a difference, they first need to know whether they are looking at the same offer, then on which channel and under which conditions it appeared. When that information is spread across screenshots and notes, the conversation with the agency comes down to guesswork.

Three sample observations: which one is really a violation?

Sample data

Official rateTRY 4,200

Channel rate · Channel BTRY 3,864

Difference−8%14 November

Channel B · 14 November
Condition	Official rate	Channel B
Room type	Standard double	Standard double
Guests	2 adults	2 adults
Breakfast	Included	Included
Cancellation	Free cancellation	Free cancellation
Currency	TRY	TRY

Parity violation

Same offer, lower price

Every condition matches the official offer. The difference is recorded as a parity violation, with evidence.

Sample rates. Both sides of each comparison are for the same night.

Process

From detection to recheck: how a finding is handled

Parity scans channels at regular intervals and compares them with the hotel’s official rate. It records each difference as a finding, with its date, channel and evidence; the hotel team decides what to do. Choose a step to see where it shows up in the finding record.

Rates on the selected channels are read for the chosen dates. The official rate comes from the hotel’s own booking engine.
The channel rate is compared with the official rate and the percentage difference is calculated. A rate whose currency or room name can’t be confirmed does not lead to an accusation.
The finding is stored with the time it was detected and a record of how the channel looked at that moment; this is what you share in the conversation.
The finding gets a type and a severity: parity violation, suspected leak, unauthorised channel or duplicate listing. A finding that names an agency stays a suspicion until a second observation supports it.
The hotel decides whether to contact the channel or the agency. The next scan reads the same date and channel again; if the difference has closed, the finding shows as resolved.

Rates on the selected channels are read for the chosen dates. The official rate comes from the hotel’s own booking engine.

Illustrative screen · Sample data

Finding record#P-0142

Type and severityParity violationHigh

Channel: Channel B
Detected: 12 November · 03:14
Stay: 14–15 November · Standard double · 2 adults · breakfast included · free cancellation
Official / channel rate: TRY 4,200 / TRY 3,864
Difference: −8%

Evidence

Record of the channel page · 12 November · 03:14

By role

Who watches what, and who decides?

Rate parity isn’t only the revenue manager’s concern. The same finding leads to a different decision in each of three roles.

Role	Keeps an eye on	Decides
Revenue manager	Rate differences by channel and date, open findings and their evidence.	Whether a difference is a violation or a difference in conditions, and which channel to contact.
General manager	Findings marked critical or high.	The commercial step to take with an agency.
Sales and agency relations	Agency contracts and the net rates given to agencies.	Which record to share in a conversation with the agency.

Parity doesn’t set your rates. It shows how they appear

What Parity does

Compares channel rates with your official rate.
Records each difference with its date, channel and evidence.
Shows suspicions separately from confirmed violations.
Flags unauthorised channels and duplicate hotel listings.

What Parity doesn’t do

It doesn’t set or change your room rates.
It doesn’t recommend rates based on competitors’ prices.
It isn’t a channel manager; it doesn’t push rates or availability to channels.
It doesn’t contact agencies on your behalf.

What changes

From one scan to a review list

Imagine a hotel’s 8 sales channels are scanned for 14 nights. Each square is one channel’s rate for one night. The figures are a sample; the point is to show what the review filters out at each stage.

Sample data

Same as official rate
Different conditions
Parity violation
Suspected leak
Unauthorised channel

112Rates read8 channels × 14 nights

11Different from official rate4 · Different conditions

7Same conditions, under review

4 Parity violation
2 Suspected leak
1 Unauthorised channel

The same scan also flagged one duplicate hotel listing; it isn’t part of the rate comparison.

What changes in the way you work

You go into the agency conversation with a dated record, not a hunt for screenshots.
Offers with different conditions don’t crowd the violation list.
Suspicions and confirmed violations are kept apart, so no agency is blamed without evidence.
The same date and channel are checked again in the next scan.